Rug Designers search endlessly for that new concept in pattern, that exquisite variation that gives their rug that special effect. The trend setters for rug designs are found in atliers of Europe. Atliers are professional studios in which a number of designers or colourists gather to produce new designs. These designs are purchased as drawings that, in the majority of cases, are modified by the in-house designers who tailor the more generalised remittal of the original designers to fit the market requirements and production capabilities of the textile printers.
Designs can be grouped in four categories. Realistic or naturalistic designs depict real objects - human, animal, plants, or other projects - in natural manner. Stylised designs distort real objects, but the original source of the inspiration of the artists is still obvious.